What makes Sushi Daily unique?
- Our experience: we were the first in Europe to introduce a sushi kiosk inside a grocery retail space. We are market leaders and also market makers, we popularized fresh supermarket sushi.
- Our track record: over 7 years of being the number 1 player in Europe, because we made and drove the market. We were the first shop-in-shop concept back in 2010, our first retailer said they hadn’t seen such innovations in the last 10 years.
- We are a family owned business, driven and financed by the founders only.
- We have a solid culture with strong values that mark how we conduct business everyday.
- Strong dedicated team: Over 200 Talents (employees) supporting all kiosks and a big dedicated operational team animating kiosks.
- Our quality driven approach to all aspects of the kiosk – extensive quality audit programs to ensure food safety on raw materials, processes, and final products.
- How fresh our products are, which is related to the high quality on all raw ingredients (specially fish and rice). We use up to 6 whole salmons per day (vs restaurants use 2-3 per week on average).
- We have chosen a unique mix of rice (the blend is ours only) to improve the customers’ experience and quality of our sushi. This unique combination prevents the rice of getting dry.
- Marketing animation – we communicate with customers through several touchpoints – tastings, marketing communication, digital, etc.
- Real innovations we brought to the market: we launched the Crunch category, which is one of the best selling categories throughout Europe. We were also the first to launch brown rice products and gluten-free products.
- We continue to innovate and delight customers through our strong R&D department.
- 80% of people who’ve tried our products become loyal customers.
